Gardinex Rebrand

The Gardinex rebrand focused on crafting a new identity for the brand, positioning it as a fashionable and exclusive Scandinavian interior label. As art director, the project involved curating the entire brand concept, from logo design to picture and video content, as well as all print materials. The aim was to shift the brand’s image to appeal to a fashion-conscious, high-end target group, highlighting Gardinex as a brand that transforms spaces with sophistication and style. Every element was designed to reflect the brand’s new vision: a fun yet elegant approach to interior design, elevating spaces through high-quality textiles.